Marketing Budgets aren’t just for the Fortune 500 Every small business owner needs to know how to build a marketing budget. The irony is that
Read moreTag: small business marketing
Can You Automate Sales and Create A Marketing Machine?
The big light beer company spends millions telling the world it doesn’t use high fructose corn syrup in it’s light beer. For a small company, a well written blog post and a few dollars spent on social media marketing can have the same impact. The trick to online marketing for a small business is knowing where to reach your customers.
Read moreOnline Marketing – SOHO Style
The key to success in online marketing for a small business is very easy, and yet so many get it wrong.
Read moreSmall Business Marketing Minute
The Small Business Marketing Minute is hosted by Bourquin Group Partner Scott Bourquin. In this show, Scott brings you real tools that you can use to
Read moreIs Your Business Going Mobile? – Mobile Phone That Is.
Those sites are designed for users going mobile. If your information doesn’t match, chances are good that Apple Maps, Google Maps, Siri, Alexa and Google home won’t find your business.
Read moreIs There A Bug In Big Data?
Amazon’s patent is for a predictive algorithm, they think they know what you want and will ship it to you before you actually buy it. The idea is that you will like the item enough when it shows up that you will keep it and pay for it. Talk about the man keeping your wallet empty. I’m opting out when that is added to the Eula.
Read moreIs Your Local Advertising Working For You?
Huntington Beach, CA If you local ads aren’t working, Certified Yext Partner, The Bourquin Group LLC, might know why. Marketing has changed, people are being
Read moreOnline Marketing or Direct Mail, Which Is Better?
Cake Tahoe could use online marketing to connect to current customers and find new customers who are looking for custom cupcakes, ice cream or coffee in Truckee California online. They might even advertise custom cakes like the volcano cake. The two customers are very different targets. The key is to know your customers well enough to know which type of customer offers a better return on your marketing dollars.
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