The big light beer company spends millions telling the world it doesn’t use high fructose corn syrup in it’s light beer. For a small company, a well written blog post and a few dollars spent on social media marketing can have the same impact. The trick to online marketing for a small business is knowing where to reach your customers.
Amazon’s patent is for a predictive algorithm, they think they know what you want and will ship it to you before you actually buy it. The idea is that you will like the item enough when it shows up that you will keep it and pay for it. Talk about the man keeping your wallet empty. I’m opting out when that is added to the Eula.
Cake Tahoe could use online marketing to connect to current customers and find new customers who are looking for custom cupcakes, ice cream or coffee in Truckee California online. They might even advertise custom cakes like the volcano cake. The two customers are very different targets. The key is to know your customers well enough to know which type of customer offers a better return on your marketing dollars.