Apple AI builds fake headlines and the news media is surprised?
For years the conversation has been about how news can include opinion since the 1970’s and if they get it wrong, oh well. No one can trust the news, or online reviews anymore so why did with think AI was different? The big three news agencies have had false headlines so why not AI? If humans can get it wrong why not let AI have a turn? According to several news sources Apple’s AI assistant has created some pretty wild news headlines. Why? Well I posted my article about AI on Linked In a while ago but AI has limitations.
The bottom line is that AI still lacks reason. It sees 50 articles about a topic and then tries to take information from all of them to create a “balanced” perspective. The problem is that it doesn’t understand “authority”. Here is an excerpt from my full post.
“The Promise of AI is like the promise of a perfect human, so we have to ask, does AI need a shrink too? I have never met a perfect human, I’ve only been told stories about one. How can we possibly think that we as flawed humans can build something flawless and call it AI?
When you turn on the TV you are bombarded with information. Most of it isn’t healthy and of course there is a smorgasbord of commercials offering assistance to deal with the resulting anxiety. I always say follow the money. Why create healthy TV when you can create anxiety and then sell ads to “cure it”. On an episode of “Last Man Standing”, Tim offered the advice to cure the anxiety that was so obvious no one would do it. Turn off the TV. These days it also means turning off the phone.
AI in marketing is a scary thing. For many years my family ran an ad agency and deep down I learned to hate how easy it was to manipulate people . The propaganda machine is in full swing and the government and big media control it. For now that is. AI has the potential to change the game. It just may not be the way we think.”
To read the rest of my thoughts on my company page click here.