Press Releases and Getting Your Story On BSN.
A press release is basically an official written statement delivered to various media for the sole purpose of making a statement or an official announcement. Every day we review thousands of press releases. Most we can scan and trash in three seconds or less. I believe at lease 1/3 of all press releases are made by bots. Unscrupulous, and greedy sales people convince small business owners to sign up for a “press release program”
It Helps SEO
These so called press releases can be written, produced, and released by private or commercial media entities. These entities can use AI software to spit our poorly written information about your business. The sales pitch usually goes something like “hundreds of news agencies can publish your press release. This is the cheapest back linking program available”. It simply isn’t true. We pay for two of these AI services so we can learn and understand how so much bad writing lands on our desks. Press releases, much like any other kind of writing, should be properly aligned with the audience. Because of this, it is a good idea to seek professional writing services from a company that specializes in SEO and understands your business.
A press release is a promotional form that announces the latest news story. It is designed to spread awareness about a product or service. In the world of online marketing, the Internet savvy consumer is much more likely to trust the words written on a press release, versus traditional advertising if the press release is a compelling story. The ability to speak directly to thousands of people in the same venue makes the press release more powerful than any other form of online advertising.
Press Release Myth
As an SEO writer for hire, our parent company writes a lot of press releases for their clients. Writing a good one is not that difficult but it does take some time to perfect the craft. In order to get started, you’ll need to find a client. When we say “client” we mean a target person to tell your story too. This is what bots and most inexperience people can’t do. This is what separates a $99 press release from a $5000 or higher press release. Most companies prefer to have someone from their own marketing team write them as they feel the product and the company’s message are best told by someone internally. We agree this is critical for social media but it can backfire for press releases. As our boss says, “When you are too close to the big picture, all you see is dots”.
It’s About the Customer
Once you’ve found a client, it is time to start writing. More specifically, writing too that perfect client. This is one of the great secrets of marketing. While you may think that writing a press release is to easy, you’ll quickly realize that there are a few things that you need to consider before submitting it to media outlets. For example, every business owner knows that it is a good idea to create a catchy headline. However, many new businesses struggle to come up with a headline that will get their news release noticed by search engines.
Your headline needs to be newsworthy. This means that you need to make sure that the information contained within your news release will be helpful to your target audience. Keep in mind that search engine optimization isn’t the only reason that your press releases will draw attention to your site. In order for them to become newsworthy, your information must be helpful to your readers. Additionally, a newsworthy press release needs to be grammatically correct and free of errors.
It’s About The Problem You Solve
While many new businesses struggle with the idea of writing press releases, it is actually an incredibly valuable aspect of a business’s online PR campaign. Press releases help you spread the word about your product launch or website renovation or some other “thing” that helps you solve a customers problem. A professional writer can easily make newsworthy statements while ensuring that they are correctly punctuated and grammar is correct. In fact, many news outlets include press releases in their reporting.
A properly executed press release can get the attention of your target audience. Because they are generally considered relatively short ads, they tend to be highly effective in getting your business noticed by both traditional media and social media when properly written. Otherwise they can be an expensive article on one press release website. A well-written press release can also give you a competitive advantage when it comes to business networking. When you establish a strong public relations strategy, your business will have an advantage when it comes to planning upcoming events, hosting product launch events, and making new contacts.
The Proof Is In The Press Release
As a result of the success that a well-worded press release can have, many companies are investing in hiring professional writers to craft effective statements for their releases. For example, if you are looking to launch a new product or service, consider hiring a journalist to write an article that will provide information about the launch. In order to attract media attention, a good press release must contain several keywords, including the name of the product or service, as well as the date of the product launch, and an introduction to the company or brand. In addition to the keywords, many companies make use of jargon-filled description sentences that help catch the attention of readers.