Even at the beach we need to make a living.  We believe we all are our own business, so we need to know what is happening in the world. In the Beach Street Business Section we take a look at businesses of all kinds.   Those that make a difference in the beach life and those that are at the beach.  A little bit about our thoughts of investing and you are welcome to share yours too.

Online Marketing or Direct Mail, Which Is Better?

Cake Tahoe could use online marketing to connect to current customers and find new customers who are looking for custom cupcakes, ice cream or coffee in Truckee California online. They might even advertise custom cakes like the volcano cake. The two customers are very different targets. The key is to know your customers well enough to know which type of customer offers a better return on your marketing dollars.

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