Green Giants – Can Business Really Be Sustainable?

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability – and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company – when the mission leads, profits follow.

Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What’s more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

Now available in Audio Book read by Kelly Bourquin.

About the author

Scott Neal is an indépendant financial analyst and consultant. He has been managing and consulting on stock portfolio accounts since 1992. His focus is on finding ethical companies that are profitable, and that occasional overlooked deal that Wall Street forgot about.

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