There are some things in life that we all depend on over time. First the chocolate companies were talked into smaller sizes by Michelle Obama and now Breyer’s doesn’t even say “ice cream” on the carton. What next, rice crispy treats without marshmallow?
I was really looking forward to some cake and ice cream for dessert tonight and my favorite local restaurant, Red Table, only had chocolate and red velvet cakes available. Since I gave up chocolate for lent, both of those were out. My wife swears Red Velvet (or Hummingbird) cake has chocolate.
After dinner we stopped at the local market on the way home and I was pleasantly surprised to see Breyer’s Cherry Vanilla flavor in the front section of the dessert freezer. Cherry Vanilla isn’t always available, so when I see it I usually grab two or three cartons. It is (or was) my favorite flavor.
This time I got home and quickly noticed the carton had changed. The “all natural” label was gone and the carton was a little smaller. I scooped up a little for my wife and I and headed in to find out who got carried off of Survivor with a stretcher.
I also picked up some cinnamon coffee cake (no chocolate) and less than two bites into it, my wife said “This tastes funny.” I was thinking it was just me. For the first time in my life, I didn’t finish my desert. I have never missed an opportunity to eat ice cream. My family jokes that our blood is 5% wine, 10% ice cream.
I grabbed the Breyer’s Cherry Vanilla carton and noticed that it wasn’t even called “ice cream” any more. It was “Vanilla Flavor with Cherry Pieces Frozen Dairy Dessert”.
What the heck is “Frozen Dairy Dessert.” anyway. I don’t know what it is, but I can tell you what it isn’t. It isn’t “Ice Cream” and it isn’t good either.
I reached out to Breyer’s. It turned out they were owned by a big conglomerate that was more than happy to send me coupons for more “frozen dairy desert”. The person on the phone was very nice and said “We really didn’t change anything.” When I asked about the carton size she said “Well that we did change to lower shipping costs”. I don’t know where she went to business school but doesn’t less stuff in the carton lower ALL of the costs? I pay the same and get less?
Out shopping for food today you have to read every label on every product no matter how long you have been a fan? Is that what the world is coming too? I have to read the labels on my favorite desserts to find out if it is what I expect?
Welcome to the new economy, inflation is here, and the big companies are hiding it by lowering quality and in this case quantity. Wal-Mart was probably the first to be caught nearly 20 years ago when they were ordering clothes in a narrower cut to reduce costs. Today everyone is doing it.
Inflation in China, is happening wether we like it or not. Since a majority of our consumer products are made in China that means our costs are going up.
Oil is going up so that means that all goods no matter where they are made cost more to get to the store.
No matter how you look at it, you are paying more to get less every day, don’t let the government fool you. Maybe the only way to get great ice cream at home is to turn back the clock fifty years and make it yourself.