Yoga, is feared by many, simply because of a lack of experience according to Monica Carroll. She says that yoga, like surfing has to be started in small bites. Just like no surfer runs out to Jaws for their first ride, you don’t walk into a yoga studio and start out with a one handed inverted tree pose.
The big light beer company spends millions telling the world it doesn’t use high fructose corn syrup in it’s light beer. For a small company, a well written blog post and a few dollars spent on social media marketing can have the same impact. The trick to online marketing for a small business is knowing where to reach your customers.